It is absolutely essential to build an online brand if you want be relevant in the highly competitive world of online business. Even if you aren’t creating a course or personal product, branding is still incredibly important for your online business because it truly is what separates you from the rest of the online entrepreneurs out there. Without branding your online business doesn’t have much of a chance of bringing the success you desire.
No matter what phase you find yourself in with your online business, the following tips will help you as you build your personal brand online and attach that to your business. Watch and learn!
#1: Get a Unique Logo
If you are not a professional designer, this is definitely something you will want to outsource. Your logo is what people will connect with first when they learn about your business for the first time. If the logo design doesn’t speak to your audience and potential customers right from the beginning, it decreases the likelihood that those people will come back and visit your site again and again. You only get one shot at making a first impression, and your logo is one of the keys to making a great first impression.
#2: Write out Your Personal Story
You can make this a part of your ‘About’ section or it can be featured right on the homepage. Where you put this story will depend a lot on the type of online business you are running. If you are selling an online course or coaching product, you’ll want your personal story to be featured prominently on the homepage so it’s one of the first things people see. If you are selling affiliate products or running an ecommerce site, it would be fine to include your personal story on the ‘About’ page of your website. Either way, it’s crucial for people to connect with you as a person and know who they are buying from. We do business with humans, so it’s important to make your site as human as possible.
#3: Publish Online Videos
Again, it doesn’t matter what type of business you are running—video will help people connect with who you are as a person, and it will likely lead to an increase in sales over time. Your videos should tell your story, share valuable insight and instruct your customers on what they need to do to benefit from your products and services. Video will also help you show up better in Google’s search engine rankings, which is another important piece of the online business puzzle.